In terms of the communication process, the information conveyed by the salesperson to the prospect during the sales presentation is called:
a) the message
b) source context
c) decoding
d) the medium
e) encoding
Answer: A
In terms of the communication process, the information conveyed by the salesperson to the prospect during the sales presentation is called:
a) the message
b) source context
c) decoding
d) the medium
e) encoding
Answer: A
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